Let’s start from the beginning
Slow Fashion, as the name says, is a way of creating designs the old-fashion way, making it more conscious by slowing the process and dedicating more time to each piece of clothing. Creating long-lasting quality garments that respect the people, environment and animals behind the production.
The goal is to create a slower production schedule for small batch collections and zero-waste designs to highlight the work of the artisans who make our clothes.
Basically, it is quality that makes a huge differentiation from the fast fashion world. Creating a combination of the brand practices and the customers shopping habits to give a result of more sustainable fashion, based on ethics.
One of the many ways the fashion industry has developed is by fast fashion retailers and consumers who have created this feeling of needing more. But in fact, the more garments they create in massive productions, the more they don't last.
That is the reason, slow fashion has made a huge entrance to improve the consumer's purchase process into a more mindful, curated, and well-thinking decision making.
What can you do as a consumer?
As consumers, we have to turn this curiosity into a more intentional purchase by start asking ourselves questions like:
-For what purpose are we buying this piece?
- Are we going to use it long-term?
- Is this a piece that will lose trend in a few years?
Only purchasing what we need, investing in trendless as opposed to trendy, and focusing on quality over quantity.
What can we do as a brand?
Accountability is the word.
By creating regulations that give the consumer more transparent information about the way the garments are made, it will create a much safer environment for trust to step in the brand-consumer relationship.
Instead of highlighting more up-and-coming firms with genuine sustainability and ethics integrated into the core of their business strategy, fashion media tends to focus a spotlight on the big brands, who can afford to buy it. If the focus was shifted to raising awareness and exposing the dangers of excessive consumption, consumers might be able to make better decisions that benefit the environment's health.
Instead of highlighting more up-and-coming firms with genuine sustainability and ethics integrated into the core of their business strategy, fashion media tends to focus a spotlight on the big brands, who can afford to buy it. If the focus was shifted to raising awareness and exposing the dangers of excessive consumption, consumers might be able to make better decisions that benefit the environment's health.
As a brand, it's critical for us to be proactive rather than reactive. Our goal is to create high-quality, long-lasting clothes manufactured from re-usable and environmentally friendly materials. Everything is created with the intention of becoming recycled and timeless. We also want to encourage other businesses and customers to adopt this mindset.
